Creating a Great Webinar

Course Description:

Webinars are staples of modern business. Anyone can create a webinar and reap the rewards. When webinars are done well, they can increase your customer base and grow the knowledge of your brand. Webinars that are not done well can decrease the customer base and ruin your reputation. By following the advice in the course, you will understand the necessary steps to create a successful webinar.

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. At the end of this course, you should be able to:

  • Define webinars and their purpose
  • Choose the best formats
  • Prepare for webinars
  • Avoid common mistakes
  • Understand how to interact with the target audience
  • Follow up successfully

What Can a Webinar Do?

  • Marketing to Prospective Customers
  • Training or Teaching
  • Demonstrations and Presentations
  • Information Sharing
  • Case Study
  • Assessment

Successful Webinar Criteria

  • Passion and Enthusiasm
  • Value
  • Knowing Your Target Audience
  • Grab and Keep Attention
  • Case Study
  • Assessment

Find the Right Format

  • Tailor It to Your Audience
  • Pre-Recorded
  • The Live Webinar
  • Two Person Team
  • Case Study
  • Assessment

Marketing and Social Media

  • Blog Posts and White Papers
  • Email Marketing
  • Offer An Exclusive Deal
  • Hashtags
  • Case Study
  • Assessment

Leading up to Your Webinar

  • Reminder Emails
  • Practice and Rehearse
  • Test Your Technology
  • Insert Solicited Questions
  • Case Study
  • Assessment

Drive Up Registration

  • Avoid Spam Filter
  • A Great Title
  • Solicit Questions
  • The Registration Page
  • Case Study
  • Assessment

Presentation Tips

  • Show, Don’t Tell
  • Sharing Your Desktop
  • Strong Visuals
  • Script It
  • Case Study
  • Assessment

Interacting with Your Audience

  • Polling and Surveys
  • Answer Solicited Questions
  • Activities
  • Q & A Sessions
  • Case Study
  • Assessment

Mistakes to Avoid

  • Technical Issues
  • Ignoring Your Audience
  • Audience Not Participating?
  • Timing
  • Case Study
  • Assessment
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