Internet Marketing Fundamentals

Course Description:

The Internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of Internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful Internet marketing techniques.

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. At the end of this course, you should be able to:

  • Know how to conduct market research
  • Develop a workable Internet marketing campaign
  • Recognize your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

SWOT Analysis in Marketing

  • Strength
  • Weaknesses
  • Opportunities
  • Improve Image
  • Case Study
  • Assessment

Marketing Research

  • Consume All Media
  • Find the Right Price
  • Product Development and Improvement
  • Identify Your Target Audience
  • Case Study
  • Assessment

Real Time Marketing

  • Dynamic Content
  • Engagement Builds Followers
  • Constant Readiness
  • The Time, the Place, the Media
  • Case Study
  • Assessment

Brand Management

  • Every Interaction Counts
  • Consistent Through all Media
  • Unique Qualities
  • Needs to be Actively Managed
  • Case Study
  • Assessment

Social Media (I)

  • You Are Building a Community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Case Study
  • Assessment

Social Media (II)

  • Content is King
  • Blog and Interact
  • Webinars
  • Constant Monitoring
  • Case Study
  • Assessment

SEO Basics

  • Relevant and Original Content
  • Keywords
  • Value Proposition
  • Linking
  • Case Study
  • Assessment

Website Characteristics

  • SEO Optimization
  • Landing Page
  • Analytics
  • Mobile and Tablet Friendly
  • Case Study
  • Assessment

Capturing Leads

  • Lead Management and Generation
  • Give Something Away
  • Quality vs. Quantity
  • Capture Repeat Customers
  • Case Study
  • Assessment
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