Media and Public Relations

Course Description:

In this course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.

Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This course is designed to give you practical teaching and hands-on tools that will get you networking once you complete this course.

Research has consistently demonstrated that when clear goals are associated with learning that the learning occurs more easily and rapidly. With that in mind, let’s review our goals for today.
By the end of this course, you will be able to:

  • Network for success
  • Manage “Meet and Great” opportunities
  • Dress for success
  • Write effectively
  • Set goals
  • Manage media relations
  • Plan issue and crisis communication
  • Use social media
  • Deliver effective employee communication

Networking for Success (I)

  • Creating an Effective Introduction
  • Making a Great First Impression
  • Case Study
  • Assessment

Networking For Success (II)

  • Minimizing Nervousness
  • Using Business Cards Effectively
  • Remembering Names
  • Case Study
  • Assessment

The Meet and Greet

  • The Three-Step Process
  • The Four Levels of Conversation
  • Case Study
  • Assessment

Dressing for Success

  • The Meaning of Colors
  • Interpreting Common Dress Codes
  • Deciding What to Wear
  • Case Study
  • Assessment

Writing

  • Business Letters
  • Writing Proposals
  • Reports
  • Executive Summaries
  • Case Study
  • Assessment

Setting Goals

  • Understanding Goals
  • SMART Goals
  • Helping Others with Goal Setting
  • Case Study
  • Assessment

Media Relations

  • Television
  • Print
  • Web Presence, Blogs & the Internet
  • Case Study
  • Assessment

Issues and Crisis Communication Planning

  • Gauging the Impending Crisis Level
  • Providing Feedback and Insights
  • How Information Will be Distributed
  • Tracking the Overall Effect
  • Case Study
  • Assessment

Social Media (The PR Toolkit)

  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds
  • Case Study
  • Assessment
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