Personal Branding

Course Description:

In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success.

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. At the end of this course, you should be able to:

  • Define your image.
  • Control your image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.

Defining Yourself (I)

  • If You Don’t, They Will
  • Brand Mantra
  • Be Real
  • SWOT Analysis
  • Case Study
  • Assessment

Defining Yourself (II)

  • Pillars
  • Passions
  • Define Your Strengths
  • The Three Cs
  • Case Study
  • Assessment

Controlling and Developing Your Image

  • Clear and Defined
  • Consistent Image
  • It Takes a Commitment
  • Live It Every Day
  • Case Study
  • Assessment

Personal and Professional Influences

  • Corporate and Personal Integration
  • They Will Influence Each Other
  • Be a Professional
  • Build Rapport
  • Case Study
  • Assessment

Sharpening Your Brand

  • Blogging
  • Authenticity Is Key
  • Transparency
  • Networking
  • Case Study
  • Assessment

Appearance Matters

  • First Impressions
  • Rise Out of the Crowd
  • True Reflection
  • Dress for Success
  • Case Study
  • Assessment

Social Media (I)

  • Needs Constant Monitoring
  • Security
  • Have an Objective
  • Promote
  • Case Study
  • Assessment

Social Media (II)

  • It’s a Tool
  • Content is King
  • Have a Gimmick
  • Don’t Ignore Any Mentions
  • Case Study
  • Assessment

Brand Management During a Crisis

  • Caught in a Bad Spot?
  • Never Burn a Bridge
  • Information
  • Monitor and Respond
  • Case Study
  • Assessment
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