Social Media in the Workplace

People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity.

To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. Once we understand that social media is about communication, we can establish guidelines that allow employees feel free to network while staying focused at work. By the end of this course, you will:

  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a social media policy
  • Keep your social media secure
  • Establish rules for the social media the company posts
  • Discover the benefits and pitfalls of using social media

What is Social Media?

  • Online Communities
  • User Created Content
  • Information Sharing
  • Communication Tools
  • Case Study
  • Assessment

Defining Your Social Media Policy (I)

  • It Should be a Living Document
  • Choosing an Information Officer
  • What Can and Cannot Be Shared
  • Legal and Ethic Specifications
  • Case Study
  • Assessment

Defining Your Social Media Policy (II)

  • New Hire Orientation
  • Let Common Sense Guide You
  • Nothing Offensive
  • Rules on Soliciting and Personal Posts
  • Case Study
  • Assessment

Creating a Living Document

  • What is a Living Document?
  • How Often is it Revised?
  • Who Will Be in Charge?
  • Change Management
  • Case Study
  • Assessment

Keeping an Eye on Security

  • Password Rules
  • Needs Constant Monitoring
  • Keeping Information Confidential
  • Protecting Intellectual Property
  • Case Study
  • Assessment

Rules to Follow When Posting (I)

  • Always Show Respect
  • Stop and Think Before You Post
  • Always Be Honest
  • Never Discredit or Talk Ill of Competitors
  • Case Study
  • Assessment

Rules to Follow When Posting (II)

  • Be Transparent
  • Act Like You Would in Real Life
  • Grammar and Spelling Still Counts
  • Never Post When You are Angry
  • Case Study
  • Assessment

Benefits of Social Media

  • From Audience to Author
  • Builds Customer Loyalty
  • Speed and Flexibility in Communication
  • Two Way Communications
  • Case Study
  • Assessment

The Pitfalls of Social Media

  • Bullying
  • Group Think
  • Trolling
  • Remember, It is Out There Forever
  • Case Study
  • Assessment
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