A good proposal doesn’t just outline what product or service you would like to create or deliver. It does so in such a way that the reader feels it is the only logical choice. This course will take you through each step of the proposal writing process, from understanding why they are writing a proposal; to gathering information; to writing and proofreading; to creating the final, professional product.
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. At the end of this course, participants should be able to:
- Identify the purpose of a proposal
- Identify different types of proposals
- Identify and perform the steps in the proposal writing process
- Perform a needs analysis and write a goal statement
- Prepare a proposal outline
- Improve their writing skills with a variety of techniques
- Use appropriate resources and ghosting to build a strong case
- Add illustrations to their proposal
- Proofread and edit their proposal
- Add the finishing touches to create a professional-looking final product
Understanding Proposals
- What is a Proposal?
- The Proposal Writing Process
- Types of Proposals
- About Requests for Proposals
- Case Study
- Assessment
Beginning the Proposal Writing Process
- Identifying Your Purpose and Your Audience
- Performing a Needs Analysis
- Writing the Goal Statement
- Case Study
- Assessment
Preparing An Outline
- A General Format
- Special Sections
- Creating a Framework
- Getting Down to Details
- Case Study
- Assessment
Finding Facts
- Identifying Resources
- Using the Internet as a Resource
- Organizing Your Information
- Case Study
- Assessment
Writing Skills (I)
- Spelling and Grammar
- Working with Words
- Constructing Sentences
- Persuasive Writing
- Mastering Voice
- Case Study
- Assessment
Writing Skills (II)
- Creating Paragraphs
- Creating Strong Transitions
- Building to Conclusions
- Case Study
- Assessment
The Pipeline
- Contact
- Meet
- Propose
- Close
- Case Study
- Assessment
Follow up Communication
- Know Your Leads
- Move Quickly
- Know How to Respond
- Set Future Meetings
- Case Study
- Assessment
Track Activity
- Use the Appropriate Tools
- Assess Your Advertising Sources
- Record Information about Leads
- Assess ROI
- Case Study
- Assessment
